of the key elements in developing and maintaining a strong institutional
image is consistency of visual elements. Any brochure, advertisement,
poster, banner, letter, T-shirt or other representation of the university
should reinforce a positive visual image of Dakota Wesleyan University
through appropriate use of color and graphics. Repeating strong images
creates impact and develops familiarity with Wesleyan, its name and its
identity. Using outdated Wesleyan logos and symbols or creating new icons
to represent the university only hinders efforts to build a consistent
image for the university.
Because of our commitment to a consistent, positive institutional
image, all publications intended for distribution outside the campus community
are to be channeled through the university relations office for design,
editing and production.
By working with UR, it is possible to maintain a standard of quality
and appearance at the best price possible. Also, the possibility of misunderstanding
between the initiator of the publication and the printer is minimized.
These guidelines are designed to help you and the UR office work together
Planning a schedule
Allowing enough time for planning, writing, designing, editing and
printing is essential to receiving the best quality piece in the most
cost-efficient manner. For any piece of printed material, university relations
needs a minimum of four weeks lead time. If the items are larger brochures,
catalogs, booklets or other pieces with four-color photography, three months is a more appropriate notice.
Allow additional time for any publications that have a mailing deadline.
All copy must be supplied electronically in Microsoft Word to the
university relations staff. The only exception is when the job is simply
an update and the UR office already has the piece stored in the computer
It is the responsibility of the staff or faculty member requesting the
project to provide accurate information, including the spelling of names,
titles, dates, etc.
When preparing copy for a publication, please observe the style found
in the Associated Press Stylebook. You will find standards for abbreviation,
capitalization, use of punctuation and many other helpful items to encourage
consistency. A copy of the stylebook is available for reference in the
university relations office.
Cost and budget
Because all printing jobs are different, there is no quick answer
to the question, "How much will it cost?" The university relations
office will solicit bids on larger jobs or those requiring four-color
process printing. In most cases, the lowest bid will be selected. However,
if the staff or faculty member initiating the project has a relationship
with a printer, the university relations staff should be made aware of
When the order is placed with the university relations office, the staff
or faculty member should be prepared to give the account number which
should be charged for the printing project.
The university relations office has photos available for use in publications.
If specific photos are needed, a photo shoot can be arranged with UR.
Two to three weeks should be allowed for scheduling and shooting
special photos. The photos will be the property of the university relations
department and may be used again for other projects.
The staff or faculty member initiating the project bears the responsibility
for proofreading print projects for accuracy. Each proof must be signed
and returned within one day in order to meet the production schedule.
University relations will provide camera-ready copy to the printer on
a zip disk. Any changes made after that point will affect the cost.