HOME
Apply Online | Campus E-mail
 

News and Information

Campus News
Sports News
Tiger Trib
Wesleyan Today
Fact Sheet
Vision and Values
University Relations
DWU President

News Releases

April 5, 2012

DWU students ranked in worldwide by Business Strategy Game

MITCHELL – Two Dakota Wesleyan University business students are ranked globally by The Business Strategy Game by McGraw-Hill/Irwin, Inc.

The point of the simulation game is for students to create a footwear business, make strategic resource decisions about it and gain the best market returns. Students must make decisions in marketing and financing, keeping in mind stock returns and credit rankings all the while trying to keep their product at the forefront of the market.

Christen Mitchell, of Platte, and Jesse Holz, of Rapid City, are students of Dr. Wade Druin at DWU. They entered the game as part of their course work for the Strategic Management course. They were both been named to the March 5-11 week’s top 100 best-ranked in the world and Mitchell was also named for March 26-April 1. This is the third week that Mitchell has achieved top 100 status.

“There are thousands who participate and who attend some of the best universities in the world, so this is no small deal,” Druin said.

Each week the site announces the top scorers based on four performance levels: overall score, EPS, ROE and stock price. During the week of March 5-March 11, there were 4,721 teams from 254 colleges/universities participating.

For March 5-11, the co-managers of AStep-N-Style, which was Holz’s team, earned a Global Top 100 ranking on the following performance criteria:

  • Stock Price - Stock price of $228.91 was the 88th best Stock Price performance of the week, worldwide.

For March 5-11, the co-managers of CSole Comfort (Mitchell) earned a Global Top 100 ranking on the following performance criteria:

  • Overall Game-To-Date Score - Overall score of 108.5 tied for the 57th best Overall Score performance of the week, worldwide.
  • Stock Price - Stock price of $240.90 was the 74th best Stock Price performance of the week, worldwide.

For March 26-April 1, Mitchell’s company’s overall Game-To-Date Score was 108.5, tied for 83rd place; and her Earnings-Per-Share score was $16.40, tying her for 93rd place. During the week of March 26-April 1, there were 5,823 teams from 336 colleges/universities participating.
The Business Strategy Game, according to its publishers, “is an online exercise where class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions — Europe-Africa, North America, Asia-Pacific, and Latin America.”

Dakota Wesleyan University
1200 W. University Ave
Mitchell, SD 57301
800-333-8506
HOME
Copyright © DWU
Contact webmaster
Last updated: 4/5/12
605-995-2600